Stitch Fix: Remote Styling Still Faces Major Problems

Loving all-things-fashion, I decided to try Stitch Fix to see how they would style me. I was mostly curious to discover new brands, trends, and clothing items I would not usually buy myself. To my surprise, I was very much disappointed. Yes, there were a few pieces that I liked, but I would never pay Fix’s price for those items. In this post, I will share with you my disappointments and overall experience using Stitch Fix.

Stitch Fix claims to solve “I have nothing to wear” problem while helping you to style new pieces and looks. They offer a personal selection of outfits based on your style preferences. After each Fix, one can leave feedback to guide Fix’s stylist in his/her future choices. After several fixes, my guess is, one’s stylist will be able to select precisely the right items the client likes.

Sadly, my stylist was not getting my style or preferences. I had tried Fix before when they just started. I was interested in seeing what unique things they would select for me. I received about three fixes but was not impressed - I was disappointed. The quality, fit, and design were mediocre.

Recently, I have decided to give them a second try. I carefully went through all the steps identifying my style, likes, and hates. I placed comments in the notes section, asking for good quality items, sustainable options, and edgy style. I also mentioned that I liked structured clothing that does not cling to my natural curves or hangs shapelessly.

First Fix.

The first Fix arrived. I quickly reviewed the items’ tags to check the brands’ names and materials. Most things were made with polyester and imported from China. I was disappointed. Also, the prices were very high for the poor quality and cheap designs.

Let’s talk in more detail about a few items in the first box. The red wrap dress was the most promising, but the V-neck line was too deep for my liking, and the length was too short. I felt like the slightest blow of wind will lift up the skirt - not the feeling I want to have.

The worst items were black top with gold detail. It had no shape, was made with cheap material, and had a horrible cut. Another terrible piece were khaki pants; they felt cheap to the touch made with stretchy synthetic material. Lastly, a blue summer dress with no shape made with the cheap thin material, and awful design. Why?

Stitch Fix #1

This was a very disappointing first Fix. I tried to leave constructive feedback and give more guidance for my next Fix. I reiterated the need for better quality and edgier style.

Second Fix.

The second Fix arrived. It was a little bit better than the first one. I could see that either this was a different stylist or a person put extra thought into this set. There was a fun maxi summer dress that I liked a lot but ideally needed a smaller size. There was a cute top & shorts outfit that I could see someone wearing - just not me.

Let’s unpack the second box. I immediately noticed a fun blue summer dress that definitely resonated with me. It was flowy with flower pattern - perfect for a Sunday brunch. I wish it were a size smaller. Sigh. I also noticed that the material was a little bit see-through, and I immediately lost confidence in this dress.

Moving on to the classic combination of jeans & white t-shirt. This is such a must-have for any closet, and yes, I already have it. If you do not have these two items, I highly recommend you getting some version of it. The two pieces can be dressed up or down depending on your day.

The least favorite combo was the pink top with shorts. Shorts are not my thing as I do not feel comfortable showing off that my legs unless I am on a beach. The pink top did not make me feel edgy or stylish but rather old and boring.

Stitch Fix #2

Overall the second Fix was well assembled showing the effort that was put into it. I sent all of it back, but at least I could see the time and thought spent putting my looks together. Very much appreciated.

Third Fix.

The third Fix came, and I was hoping it would be better than the second one. It was not. There was an odd combination of items that did not work for me. I do not see how they would work for anyone, really (I am not trying to be mean; I am just very much confused).

Let’s start with a white blazer that had an asymmetrical hem. It was shapeless, unflattering, and cheap looking. I do not understand the rationale for including it into anyone’s Fix.

Another confusing item was a bat-wing sleeve top. I could not imagine anything further from my style. The top creates a shapeless mess with too much material around my body and hands. Adding to this disaster, there was a tie-die shapeless dress with no personality and cheap feel.

Stitch Fix #3

I am not sure what went wrong with my third Fix, but it reverted back to the level of the first one. I am sad to say that after three unsuccessful Fixes, I had to cancel my subscription. My biggest disappointment was that all the items were pricy, yet the quality and design did not warrant these prices.


The Stitch Fix experience was enlightening. I learned the hardship of remote styling:

  • not seeing how pieces fit (thus not able to improve future selections)

  • not seeing the love or hate on a client’s face (and continue sending unwanted items)

  • not having an ability to discuss budget, quality, & expectations (and missing the mark thus losing a customer)

I think the helpful thing for Stitch Fix could be selfies. The photos can be a useful tool that allows stylists to get a better sense of one’s fashion and preferences. The selfies can identify areas of improvement, focus, and style. Fix’s stylist will no longer be working behind a “wall” but instead seeing through a window.

“Being well dressed hasn’t much to do with having good clothes. It’s a question of good balance and good common sense.” —Oscar de la Renta

My Take.

Unfortunately, I do not think I will be trying other styling services any time soon. I believe the personal touch, conversations, and in-person sessions are irreplaceable when it comes to styling different bodies and personalities.

  1. In-person session is a must.

When it comes to advising my clients, I do it in-person. We have a productive discussion about what they like, brands they prefer, and the qualities they value. I think it is essential to have an open discussion about wants and reality. So often, people’s desires are driven by social media or advertisements. My goal is to focus on what works for one’s body, budget, and lifestyle.

  1. Price & quality matter.

Another critical point is the price. I am a firm believer that price must reflect items’ quality, design, cut, material, and craftsmanship. I refuse to pay lots of money just for a brand’s name or the latest fad. No way! When I am looking for new clothing items, I focus on price just as much as a focus on style and fit. Paying lots of money does not buy you style - just another thing on a hanger.

“Style is the only thing you can’t buy. It’s not in a shopping bag, a label, or a price tag. It’s something reflected from our soul to the outside world—an emotion.”—Alber Elbaz

If you want to see how it feels to be taken care in person, please reach out to schedule a session. I promise a fun and insightful experience!


Recent Posts

See All